Function and architectural detail are not a byproduct of Heartwood's manufacturing process; instead they are the focus of an intense and purposeful design plan. The design must be creative and fresh to capture the imagination. "Cute" sells, but quality of design and material make it last. Though the products are not guaranteed for a lifetime, Heartwood designs and builds with that goal in mind. Many of their design features and innovations were developed in-house and are not available anywhere else in the world.