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Fûl has a bunch of things that bring them joy: the perfect pair of denim, Monte Python, eating at Gus's... but two things make them ecstatic... designing bags and listening to music. Yes, life would be boring without bags and bass guitar. Fûl specializes in bags, backpacks and travel gear. Period. Ask about tension straps and back-paneling, or maybe the capacity of a split-case duffel, Fûl will talk your ear off. Fûl's motto is, "Create quality bags with a fashion edge." Fûl wants you to feel just a little cooler using our gear. Like Elvis, barbeque, and the blues, Fûl was born in Memphis, Tennessee. And as they continue to grow and evolve, there is one thing that remains constant - Fûl's commitment to providing customers with the most unique and dependable bags out there.