Dorcy’s Competitive Advantages Include: Widest range of Lighting Products available from any competitor Evolving with the Market demands – LED, Fashion Trends, etc. Leadership in New Product development initiatives. Complete complimentary Flashlight and Battery Program DORCY has the strongest Value Pack Promotions in the industry Excellent consumer value, and retail margin contribution. Creative, flexible pack assortments.
They continue to lead the market in new “Niche” and cutting edge product introductions. All DORCY products are manufactured to strict quality controlled specifications and are produced from proprietary tooling. They use their own bulbs and DORCY Mastercell batteries to ensure freshness and product quality consistency. Their Packaging Graphics have been updated to provide a powerful and unified blocking appeal that delivers outstanding shelf “pass-by” appeal, encouraging a new level of consumer involvement and awareness in the Flashlight category.