Discovery has been in business since 1991. Their incorporated name is Waterfall Industries, Inc. A strange sounding name for the inquiring retailer located outside the state of Florida. “Waterfall” was the style name of the most successful Formica bedroom sets in Florida at the time. This style was a large part of their sales for the first few years. In 1993 they went after the solid wood market. Using component assembly enables them to carry huge inventories of goods, gain control of the quality, packaging and reduces handling of the final product.