Long Distance travel on automobile booster seats presented complaints with which every parent is familiar. First, our 6 year old son was tired of what he described as a “baby seat”. Second, he was uncomfortable, complaining frequently of “numb bum” and occasionally his feet would fall asleep. How do you deal with complaints that a booster seat is UNCOOL and UNCOMFORTABLE? We stressed the importance of safety and the fact that riding in a booster seat is the law. We made The Keester in fun and exciting colors with a stream lined nylon siding to make it sporty looking. It is always COOL to obey the law... and to look good while you do it. We are a family owned business and our children are the center of our lives. We want the best for our kids and we expect it to be done right. We have brought The Keester to you because we want your children safe in a booster seat in conformance with your state’s law, COOL and COMFORTABLE. We want your children as happy as ours with their new Keester. We guarantee it.