The company was established in 1996 by Jeff Baker with a background in Pharmacology and Nutrition. Canine & Feline Caviar provides holistic / organic supplements, treats and pet foods that use human grade / edible ingredients. Canine Caviar uses hormone, antibiotic and pesticide free USDA chicken & New Zealand lamb and Venison that are raised free-range. Chicken and Lamb diets use beneficial grains like pearl millet and the Venison & Split Pea diet is GRAIN FREE. Pearl millet lowers the glycemic index, which allows the animal to utilize the energy more evenly. Pearl millet is highly nutritious, non-glutinous, non-acid forming, extremely digestible, beneficial to the stomach, spleen and pancreas, and one of the least allergenic ingredients available. Sustaining ingredients include canola oil coconut oil, borage oil and white fish for proper Omega 3:6 fatty acid balance, alfalfa, garlic, kelp, and rose hips for the immune system, yucca for hip and joint support, chicory root and papaya for a healthy digestive system, peppermint and parsley for the circulatory system and fresh breath, and lecithin for better nutrient absorption. All of the formulas contain No wheat, No corn, No soy and No chemical preservatives. We have frozen raw food diets (grain free), canned foods (grain free) and treats (grain free), all great skin and coat conditioners.