Jake Steinfeld is one of the fitness industry’s reigning icons, responsible for creating the personal fitness training industry over 30 years ago. Today, Body by Jake is recognized by more than 150 million Americans who associate their brand and Jake's personality with quality, fitness, health, a "Don’t Quit!" attitude. Their greatest strength is their ability to motivate people to take an interest in fitness by presenting a healthy, fit lifestyle in an inspiring and fun way, not intimidating. Body by Jake breaks down the barriers of fear and procrastination and offers "real life" solutions that anyone can attain.