Jon and Gila Kurtz always knew their future involved running their own business. While living in Washington state, Jon, an active duty US Navy Captain and Gila, a professional dog trainer, saw a void in the marketplace and subsequently, an opportunity.
Gila had long-complained about the lack of clothing which both expressed her love of dog and was actually fashionable. Jon could have cared less about women's clothing, but he saw a chance to inject his brand of humor into what he classified as his new favorite oxymoron, a "really big niche.? In this case, a brand that celebrates the remarkable bond people have with their dogs, in a way that they could really relate to.