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Amy Sapirstein is the founder of Active Urban Mom, LLC, and creator of Mommy Mitten. She is 36, living in New York City with her loving husband and 2 daughters. Until the arrival of her first daughter, like most women her age, she had been focusing on her corporate career. These days she is getting used to and loving, her roles as mommy and entrepreneur. The concept for Mommy Mitten came about in October 2007 when Amy was pushing her new baby in the stroller around a New York City neighborhood. It was just getting chilly, and she had not yet pulled her gloves and mittens from the back of her closet. That is when the idea struck. Amy set up her own company, Active Urban Mom, LLC, and two full years later and through much trial and error, she was happy to bring Mommy Mitten to market in September 2009.