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AbsolutelyNew is the consumer goods company that partners with inventors (plus manufacturers and retailers) to launch innovative products.

They love invention. They love that great invention isn't just cool?"it can be fundamentally life-changing. And they love that great invention can come from anyone, anywhere, at any time. It makes for a product democracy. So when you see a napkin sketch or tangle of parts on a table, they see beauty. They see possibility. And they see opportunity to help.

Thus, the mission is simple: launch the best products from inventors everywhere.